Zefrank on branding
Zefrank’s comment yesterday was a great explanation of what branding is all about. He refers to branding as a “shared emotional aftertaste”, and uses the concept to explain the recent over-reported...
View ArticleCingular vs AT&T brand
I admit to wondering why AT&T decided to drop the Cingular brand after their merger. As a Canadian who is not within that market, all we see is spillover advertising. Just from that, it struck me...
View ArticleUse, protect trade-mark
David Canton – for the London Free Press – February 13, 2007 Read this on Canoe Businesses invest huge amounts of money and effort into branding, and usually protect that investment and goodwill by...
View ArticleProposed Olympic trade-mark bill controversy
The Canadian government is considering draft legislation that will increase trade-mark protection for the Vancouver 2010 winter Olympics. This is not the first time countries have done this. Detractors...
View ArticleAT&T – Cingular – Sprint put Nascar in no win situation
According to Fierce Wireless, AT&T has sued Nascar as Nascar refuses to allow AT&T to put its branding on a car that is sponsored by Cingular. Since AT&T bouught Cingular, and is slowly...
View ArticleBMW, Nissan in trade-mark collision
For the London Free Press – July 23, 2007 Read this on Canoe UPDATE: A reader pointed out that since this article was written, the Federal court of Appeal overturned the section 7 finding, saying that...
View ArticleShould Wordscraper have been named Melvin?
Techstuff Canada has a post that says the guys that created Scrabulous made a mistake when they renamed their game Wordscraper after the real Scrabble owner shut them down. The posts states: ”I’ll add...
View ArticleBrand names face the ire of the Internet
For the London Free Press – October 26, 2009 Read this on Canoe CUSTOMER SATISFACTION: It’s a lot harder to manage online when reputations can be made or smeared by campaigns that may or may not be...
View ArticleBrand Promise – it’s not a bag of hair
That’s my Slaw post for today. It reads as follows: Conventional wisdom is that law firm web sites should contain a list of major deals the firm has worked on. I’ve always thought that was wrong – but...
View ArticleClik here to view.
North Face v. South Butt
For the London Free Press – March 8, 2010 Read this on Canoe U.S. courts may have to decide if a teen’s parody of a popular clothing line is an infringement The North Face Apparel Co., more commonly...
View Article
